Born in Paris, London based jewellery designer Natalie Simond is the founder and creative director of Amadeus.
This passionate jewelry designer grew up in a multicultural environment and spent her childhood living on multiple continents.
She then moved to London where she studied fashion design at the prestigious Central Saint Martin's School of Art.
After working for some of the best fashion designers in Paris, Milan and London, and drawing on her many travels around the world, she decided to draw inspiration from her multiple experiences.
With one ambition: to create tailor-made jewelry that will fill her and her clients with a feeling of happiness.
« I created Amadeus to democratize access to genuine craftsmanship, rich in know-how, by offering quality at an affordable price. The collection I offer is 100% handmade, both eclectic and ethnically inspired. »
ABOUT THE BRAND:
Amadeus is a demi fine jewellery brand handmade in the UK with a focus on sustainability and ethical practice. We seek to create jewellery pieces that combine style and conscience instead of contributing to the culture of fast fashion. The brand has in fact set up concrete and transparent processes:
In terms of materials used
We use recycled silver, brass and gold in all our jewellery.
Our gemstones and sea pearls are recycled from vintage pieces or pre-owned decorative items.
On a social level
We are very proud to create ethical jewellery for women by women.
By working directly with the communities of those pearl farms we cut all the middle agents to ensure the money goes back into the local communities.
On an environmental level
We use vegan and non-toxic products only in our manufacturing process.
We recycle every last scrap of metal whilst making new pieces.
Our packaging is plastic free and made of recycled materials. For example, our jewellery pouches are hand made in our studio using recycled clothing.
For every order you place we plant a tree with our partners Tree-Nation in order to make all our deliveries carbon neutral.
We are fully aligned to the UN Sustainable Development Goals.