We are a sustainable menswear brand founded in London, committed to creating long lasting garments, reducing waste, supporting local communities and using fabrics made from organic and regenerated materials. Our first collection integrates functionality and comfort into a fresh and vibrant style that defines our brand. We are mostly proud of our Brazilian inspired swim briefs made from fishing nets and other pre and post consumer waste that would otherwise pollute the Earth.
Our shipping system is carbon negative, which means that getting your products to you does not cost the planet or its people in any way. Carbon negativity is earth positivity.
The stories behind the brands that we feature, matter to us and we know they matter to you. We tell these stories via #PlainTiger_Spotlight, providing deep insights into the inspiration behind the work that our independent fashion designers and artisans produce as well as their production methods and their commitment to our conscious criteria.
Made to order fashion is also slower to produce and is therefore more environmentally sustainable, causing less wastage and avoiding over-production. As a movement, made to order promotes a culture of quality where people come to appreciate and cherish their garments as heirlooms rather than just seasonable pieces that quickly go out of fashion.
