For small-scale, home decor artisans, their brands are their livelihoods and it reflects in the care that they take to hone their craft and produce something of real value. When given a choice between something that has been churned out by a machine in a factory and something that was beautifully crafted in someone’s garage, more consumers are opting for the latter. Every choice we make with regards to how we exercise our buying power, makes a difference.