After working on Jakarta’s bustling corporate scene for a number of years, a timely meeting with Christian, the managing director of Jaya Hotels took his career in a whole new direction. In 2018, when Christian and Dennis met up, an idea was formed to create a sustainable bodycare brand with products that would be distributed throughout the numerous hotels and residences in the chain. There was at the time, no other boutique hotel chain that had its own range of locally produced products that were made in an environmentally-friendly way using methods that provided employment opportunities for local Cambodians.
One year later, in 2019, Jaya Organics hit the bathroom cabinets, dressers and cupboards of the Jaya Hotels group and that was just the beginning. Because Dennis would accept nothing short of a cruelty-free production process, Jaya Organic’s first prototypes were tested out on family and friends. The results were phenomenal. As someone with extremely sensitive skin, Dennis had learnt first-hand how harmful chemical additives and preservatives could wreak havoc on the body. So right from the outset, he set out to choose locally sourced, natural ingredients like moringa oil, coconut and kampot salt to create a range that represented the very best of what Mother Nature has to offer.
The amusing part is that if you sit down with Dennis for coffee and a chat, he’ll tell you that Jaya Organics’s earliest beginnings began in a Nutella jar. Dennis and his team started producing the five flagship products (shampoo, conditioner, body cleaner, hand wash and body lotion) in small batches for people to try. Guests at the Jaya Hotels soon started asking for their own samples to take home. But during those fledgling months, Jaya Organics didn’t yet have its own formal, branded packaging. So one of the first samples Dennis sent out with a guest was in a Nutella jar, hastily cleaned and prepared for use in the kitchen of one of the hotels. That Nutella jar sample was the first of many to go home with guests as demand grew.
By the time COVID hit in 2020, more guests who had used the products and become familiar with the brand began to ask whether the products could be shipped internationally. And that’s how Jaya Organics went from being a hotel brand to being its very own standalone bodycare brand that’s used in places all over the world. It’s even earned a spot in coveted titles like Forbes and Condé Nast Traveler where it was described as a brand ‘rooted firmly in Cambodia.’
Today, the range has expanded from just five products to many other variants used in spas and designed to provide people with the ultimate, sustainable self-care indulgence. The philosophy behind the brand however, has remained the same. As Dennis explains: