Prepare yourself the most unusual, funny and also super awesome startup story ever...
Bernardo, the co-founder, moved back to Portugal in 2017 to start a new project, but he didn’t know exactly what it would be. One night, after a few beers with the boys, someone came up with the idea of making a shoe for smoking. It was a 5-in-morning-kind-of-idea, or maybe not.
Bernardo decided to give it a shot since he had seen some bags and wallets made of cannabis fibers before. He asked the most unlikely person for help: Otilia, his grandmother, with over 50 years’ experience in textiles. Together, they spent over 1 year actively working with suppliers from around the world until what is now the World’s 1st waterproof hemp shoe, a whole new category into casual sustainable footwear.
MANUFACTURING PARTNERS
In order to make hemp great again, we have to make the best products the world has ever seen. That's why we have visited the world's best manufacturers from east to west, looking for nothing but the best. This search led us to partner up with the most experienced hemp milers, shoe manufacturers and designers.
CORPORATE SOCIAL RESPONSIBILITY
In order to make this planet a better place, we took a 360º approach to define our own responsibility as a business. This means empowering customers to opt-in for a more sustainable lifestyle by providing a superior eco friendly footwear solution. It means looking to our own footprint but also our partners', to minimize our carbon emissions. It means caring to protect the most needed members of our community, by providing them comfortable and durable hemp products.
Our shipping system is carbon negative, which means that getting your products to you does not cost the planet or its people in any way. Carbon negativity is earth positivity.
The stories behind the brands that we feature, matter to us and we know they matter to you. We tell these stories via #PlainTiger_Spotlight, providing deep insights into the inspiration behind the work that our independent fashion designers and artisans produce as well as their production methods and their commitment to our conscious criteria.
Made to order fashion is also slower to produce and is therefore more environmentally sustainable, causing less wastage and avoiding over-production. As a movement, made to order promotes a culture of quality where people come to appreciate and cherish their garments as heirlooms rather than just seasonable pieces that quickly go out of fashion.
