The skincare you use every day should make a difference in your life, as well as in the lives of those who need it most.

Each Afari product sold directly benefits the women harvesting the plants in rural Limpopo. As an Afari customer, you keep this circle of upliftment flowing.

Afari, is an anti-ageing skincare collection that celebrates a new, clinically tested, indigenous South African ingredient. We only use skin-friendly ingredients that have proven results.

In a continent recognised for its rich heritage of traditional healers, and its wealth of naturally restorative elements and biodiversity, we embarked on a journey to find an indigenous botanical with regenerative skin benefits.

A great synthesis between female harvesters in rural Limpopo and ground-breaking scientific research led to the discovery of Bulbine frutescens, a small shrub indigenous to the dry valleys of Southern Africa. Used by generations of traditional healers as a remedy for skin injuries thanks to the soothing, anti-inflammatory effect of the sap.

Recent scientific research has shown the plant has a lot more to offer; the sap has clinically proven benefits in the stimulation of collagen synthesis, a fundamental process in maintaining skin’s healthy, youthful-looking appearance.

At the heart of Afari skincare is Bulbine frutescens.