Small batch production has taken off in the last 2-3 years with local businesses taking the lead. From decor and beauty to food brands, we are seeing a huge shift in expectation from consumers as well as brands leading the process. Conscious consumers are moving away from mass-produced, large-scale beauty products to sustainable and eco-friendly makeup brands that operate along ethical lines. A renewed focus on zero-waste makeup is also part of this planet- and people-conscious movement.